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Again Lord Sugar wants to create an atmosphere of humor and laughter to return to childhood with the contestants. In a new and exciting season, contestants must survive weekly shootings in order to become the business partner of one of the world's largest businessmen.
Andy Devonshire, Esther Dere, Pete Cooksley, Samantha De Alwis, Beth Dicks, Melinda McDougall, Claire Hobday, Anna Keel, Ben Cook, Gilly Goshawk, Rebecca Kenny-Smith, Claire Walls
Perhaps we can blame ennui for the programme's decline, as it has failed to truly evolve since its early days. But, predominantly, it's the change of the real world of work that makes its issues so prominent.
The Apprentice has become a curious beast - past its peak, but still pulling in enough viewers to justify its annual return. I wonder what could shake it out of this torpor.
You'd think by now we'd have run out of bullshitters and borderline personality disorders. But no. Still they flock, luckily for the BBC because we're only here for the narcissism.