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The series tells of strong competitions by a large group of young islanders for a chance for love and friendship at a villa in Fiji. Each round carries more intense competition, as participants must find a new partner who fail to get a partner, risking leaving the island immediately. The remaining couples must win by getting a partner and getting a great cash prize.
Love Island USA has cannily retained its British counterpart's rough-around-the-edges feel along with its sense of humour in a way that could help distinguish it from the slick, stomach-churning sentimentality of The Bachelor.
Frothy, goofy, blunt and cynical, Love Island is the summertime reality bimbo of series America deserves -- hot, temporary, and yet cognizant that it embodies every assumption about the genre's dumbness.
For right now, though, the appeal of Love Island may just be that, for a show about people trapped together on a villa and forced to share beds with strangers, it's surprisingly comforting.
Because of the hodgepodge approach to provocation, Love Island is an absolute shit show of drunk 20-somethings hoping to never stop being polite and wish to avoid getting real.
The producer's hand feels deft(ish) rather than heavy, as on competing shows like The Bachelorette. But it's still unclear whether the first episode of Love Island USA will attract viewers who don't already care about the original British version.